Welcome to another ShortCUT! I’m Richy, the “R” in “RA”. And today I want to talk about small details and why they matter.

Sometimes the littlest things go the longest way, and what kind of cued this shortcut is I’m talking to an advisor, we’re talking about the post event, he’s asking me, “Rich, what do you guys do post event that helps out? How can I capitalize on anybody that might not attend?”

We’ll discuss how this advisor went above and beyond during his campaign, and some of the things he did, didn’t cost a ton of money but had a big impact on his potential clients.

Stay tuned for the next ShortCUT, we’re going to be posting these all of the time!

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