Welcome back to another ShortCUT with RA! I’m Andrew, the “A” in RA. Today I’m going to tell you why you shouldn’t do your best.

Yep, you heard that correctly! Watch the whole video for the story about why you shouldn’t do your best. Now, of course. I’m always going to try to do my best. I’m always going to work to be the best digital marketer that I can be for our financial advisor clients. But if I am always saying, “Hey, I’m going to do my best. I’m going to make sure I do my best,” and I put that out there on a regular basis, and then my best isn’t good enough, they’re not going to hire me again.

So that’s it, really. I’m not saying that you shouldn’t do your best. I think you should do your best, but I would caution you against saying things like, “I’m going to do my best,” or, “I’m going to work my hardest,” because in my opinion anyway, when those statements are made, what’s actually being said is, “I’m not sure if I’m going to be able to do it, but I’m going to try to make you feel better about that.”

Stay tuned for the next episode of ShortCUT!

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