Welcome back to another episode of ShortCUTS with RA.

Today I’m going to talk about something that everybody loves to discuss, CPM. What’s CPM? CPM really is cost per mille or cost per 1,000 impressions. This is kind of the number that most marketing really boils down to. How much does it cost to get this specific message in front of a thousand people in my avatar audience. What’s the dollar amount for that?

We’re going to compare some CPM costs here between Facebook and several other options, a couple of digital ones and some traditional marketing methods that you’ve probably used in the past.

We’ll see you for the next ShortCUT!

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