When a client asks us to scale up a winning campaign, they always ask us if scaling the ads will negatively impact some of the KPI’s (like cost per lead). ?

We’ve done this countless times and can testify to the fact that scaling winning ads can indeed screw things up.

But when you do it right the client wins! ??

In this case, we scaled up significantly and were able to maintain our ridiculously low cost/lead. The adjusted cost per lead for this particular client has actually come down more than 30% because some of the hard costs in the overall campaign are more negligible now. #winning

By the way… this was all happening RIGHT IN THE MIDDLE of the Thanksgiving, Black Friday, Christmas time that so often wreaks havoc on FB campaigns.