I love going to the apple orchard each year! So, last week I took my family to pick some apples. It got me thinking about the “bad apples” that we sometimes see in the marketing campaigns we run for Financial Advisors.

In this video, I focus on getting your mindset right when it comes to your digital marketing programs. There will occasionally be “bad apples” in your marketing campaigns. BUT more often there are a ton of good apples in there as well! The old wive’s tale tells us that one bad apple spoils the bunch. I say that is only the case if YOU let it! In marketing, there are bound to be a couple “bad apples” here and there, but it is important to shift our focus to the good apples that come in from any marketing program.

Check out the rest of our website to learn more about how RA Marketing can get a bunch of GREAT apples into your sales funnel with our Seminar Marketing and Lead Generation programs!

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